The concept of Purely Diamonds is very simple in that the company now sells jewellery directly to the public at greatly reduced prices by virtue of ‘cutting out the middleman’. They manufacture their diamond jewellery in-house in their London workshop, and sell their jewellery directly to the public. Buying something from a manufacturer essentially means you are cutting out the middle-man, and making substantial savings in the process.

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Shopping Tips

Will there by any charge for the repair work?

Provided there is no sign that the item has been accidentally damaged by you in some way, almost all repair work will be free of charge.

If you have damaged the ring, we will still repair it but there may be charges involved. These will be explained to you before any work is carried out and charges are minimal in most cases.

If a stone has become loose in the setting, this will be rectified completely free of charge, provided there is no sign that you have damaged the ring.